Maximising Social Media for Real Estate Agencies
One of the main reasons we use social media at Platinum Realty Group is for our clients benefit. So, how do we go about maximizing our social media in relation to real estate?
The better we are at communicating and the more people we can communicate with, the more efficiently we can do our job as Selling Agents and Property Managers.
In basic terms, our job is toassist vendors to sell their properties by matching them with the right buyers and to assist Landlords to rent out their properties by finding the right tenants. It’s about finding the right person for each and every property and those people are located all over the place.
In Western Australia there was a surge in the number of real estate agents in the early 2000’s and again since 2010 – there has been a surge in Boutique Agencies popping up with a new office/brand opening almost every month.
Good real estate becomes about cutting through the clutter and staying one step ahead of your competitors.
Our Social goal is to increase our brand awareness, become top of mind and invite the community into our brand and culture
To maximise our social media presence we have three facebook pages, a twitter account, are building our you tube channel for our substantial list of videos and are very active on Linkedin.
We are always looking at other options to engage the public through social media as it is a moving feast that changes almost daily. We also engage a Marketing and SocialMedia company to guide us through the process along with an in house marketing/social media specialist. You might be surprised but it really is that involved to have a good on line presence, maintain good content and ensure your communications are seen.
We get involved in our local community, speak directly with local businesses to see how we can help them grow their business and we constantly search for good content for our fans and on line community.
The benefits of a good social media presence:
o A convincing on line presence and profile will assist you to covert prospects to listings
o It allows you to present yourself as a market leader and provide tangibe good information to the public
o Over 70% of people trust opinions from their friends and contacts when posted on-line
o Every successful dealing is often shared with their friends and family which leads to more referrals
o Our brand is seen more often every day
o Our on line marketing is highly targeted – allowing us to reach the right people and the right tome of day
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